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Tumblr Ads To Appear On Yahoo Sites

  • Yahoo, Tuesday, June 17, 2014 11:55 AM

In a bid to boost its display ad sales, Yahoo will begin pulling ads from Tumblr directly into the portal’s own properties. Yahoo on Tuesday said it will run Tumblr’s sponsored post ads on its owned-and-operated sites, such as Yahoo Finance, as well as its new digital magazines, including Yahoo Beauty and Yahoo Tech. The initial brands running Tumblr posts as ads on Yahoo sites are Lionsgate’s “The Hunger Games: Mockingjay – Part 1,” Toyota’s Lexus, Unilever’s Lipton and Proctor & Gamble’s Tide. The Tumblr ads will be sold through Yahoo’s Gemini ad marketplace-- the main platform for buying search and native ads on Yahoo. 

 

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