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Magna Global: TV Revs To Rise, But Digital Market Share Higher Than Nat'l TV's

  • Adweek, Tuesday, June 17, 2014 9:32 PM
Magna Global forecast a significant rise in U.S. TV revenue of 8.3% this year, "after a dismal 2013 in which revenues were down 0.6%" writes Sam Thielman. Still, "with a 27% market share in 2013, digital media is now bigger than national TV, but still significantly smaller than television as a whole (TV commands 40% market share)." And, as others have reported, digital media ad sales are expected to surpass total TV sales by 2018.

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