- Adweek, Tuesday, June 17, 2014 9:32 PM
Magna Global forecast a significant rise in U.S. TV revenue of 8.3% this year, "after a dismal 2013 in which revenues were down 0.6%" writes Sam Thielman. Still, "with a 27% market share in 2013,
digital media is now bigger than national TV
, but still significantly smaller than television as a whole (TV commands 40% market share)." And, as others have reported, digital media
ad sales are expected to surpass total TV sales by 2018.
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