Twitter is to expand Amplify beyond live events. The second screener service allows broadcasters to transmit clips of live action, such as Paddy Power's sponsorship of ITV World Cup clips, which are
branded and then promoted to users who would appear to be interested in the content. Twitter is considering extending the same service beyond live action to chat shows and drama productions. It has
identified news clips could be very popular too.
Read the whole story at Marketing Week »