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Native Move At Yahoo Leads To Tumblr Post Promotion

  • The Drum, Wednesday, June 18, 2014 10:54 AM
Yahoo's push into native advertising will lead the portal to begin running sponsored posts from Tumblr. Yahoo's SVP of home page and verticals, Mike Kerns, describes the move as "the most substantive integration between the two companies" since the acquisition of Tumblr. Unilever's Lipton, Procter & Gamble's Tide, Lionsgate's The Hunger Games: Mockingjay - Part 1 and Toyota's Lexus have been chosen as four pilot brands for the new initiative which will launch "very soon".

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