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'Content Chaos' Blights Video Ad Space, Says Yahoo CMO

Yahoo CMO, Kathy Savitt believes the advertising industry is in 'content chaos' when it comes to video. "Even the best content creators are having a hard time breaking through because of this proliferation of content," she says. This year will see Yahoo making a major pitch to be what she calls 'the connective' tissue between creators and consumers of video content. Yahoo will begin streaming live concerts every day for a year from this July.

Read the whole story at Marketing Week »

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