Agencies and brands are facing a tough fight for the best talent -- not just with one another but, for the first time, with the tech giants. So warned Keith Weed, Unilever's CMO, speaking at Cannes
yesterday. He said: “In the past a young creative might join a big creative ad agency, or a boutique one, but that same talent is now being spread out among the Googles, Facebooks, Twitters
and Pinterests of this world – all sucking up creative talent. Then of course there are all the start-ups too."
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