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Over 50s Demographic Not Being Tapped Into By Brands

  • The Drum, Friday, June 20, 2014 9:54 AM
The over 50s demographic believes just 4 per cent of adverts are targeted at them, according to research from High50 magazine in partnership with Research Now. The figures show two in three people over 50 think brands are 'barely' or 'not at all' interested in them. One in five believe they are completely excluded from brand marketing. M&S, John Lewis and the BBC were rare examples of brands over 50s felt talked to them directly.

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