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Consumers Confused Over Official World Cup Sponsors

Consumers are confused over World Cup sponsors, according to research from GlobalWebIndex. Nearly two in five (38%) British, U.S. and Brazilian people mistakenly believe MasterCard is a sponsor with only an additional 4 percent being able to identify Visa as the official sponsor. Carlsberg was also thought by many in Britain to be the competition's beer sponsor when, in fact, it is Budweiser. Coke was the main brand to stand out as being correctly identified as a sponsor.

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