• by Steve McClellan  @mp_mcclellan, June 20, 2014

Unilever, Coca-Cola, WPP and BBDO Worldwide are the most effective marketers in the world, according to Effie Worldwide, which just released its 2014 Global Effie Effectiveness Index rankings.

Unilever was cited as the most effective marketer for the third consecutive year, while WPP also scored a three-peat for most effective holding company.

Coca-Cola was cited at the most effective brand for the second straight year and BBDO Worldwide was bestowed with most effective agency network honors while Sancho BBDO (Bogota) was named most effective individual agency office. Budapest-based ACG Advertising Agency was named the number one-ranked independent agency globally.

Now in its fourth year, the Effie Index recognizes the architects of the most effective marketing communications ideas from around the world, determined by their success in more than forty national and regional Effie Award competitions. 

“Since the Effie Effectiveness Index was launched four years ago, the bar has been raised for companies with the most effective marketing communications strategies, ideas and results,” said Neal Davies, President and CEO of Effie Worldwide.  “Marketers who have held the top slot or climbed another level in the Global Effie Index, continue to show the worldwide business community how to create ideas that work.” 

Every brand and company ranked in the Effie Index has undergone rigorous evaluations of their case studies and work by expert industry judges to prove that their marketing achieved compelling results. More information on the Index and companies that made the cut can be found here.