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Snapchat's "Our Story" Shines (Sort Of) At Music Fest

The debut of Snapchat’s new Our Story feature at the Electronic Daisy Festival this weekend, appears to have been a success. Despite a nice handover -- and some Wifi issues during the massive rave -- TechCrunch’s Josh Constine suggests that Our Story could change the way people experience live events. “What made Our Story special and much better than just lurking a hashtag was the curation,” he notes. “Using geofencing, Snapchat detected who was actually at the EDC festival grounds at the Las Vegas Motor Speedway, and only offered them the chance to contribute to Our Story.”
 

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