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Spam Accounts for 80% of Unsolicited Emails: Responsys

Spam accounts for 80 percent of unsolicited email marketing messages sent in North America and Europe, according to a new report from email services firm Responsys.  According to the new report, "The New School Marketer’s Guide to E-Mail Deliverability," eight out of ten spam messages can be "traced via aliases, addresses, redirects, locations of servers and [domain name system] setups to a hard-core group of around 100 spam operations."

Read the whole story at Internet Retailer »

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