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Cadreon Australia Buying Half Of Video Ads Via 'Programmatic Direct'

  • AdNews, Monday, June 23, 2014 4:38 PM

AdNews has reported that Cadreon, the trading desk of IPG Mediabrands, is buying over half of its video ads in Australia via “programmatic direct” with the help of TubeMogul, a programmatic video ad platform.

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