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The Relativity Of Real-Time
- iMedia Connection, Tuesday, June 24, 2014 12:40 PM
In a blog posted by iMedia Connection, Bill Guild, VP of product management and marketing at ChoiceStream, writes: “Real-time is a relative term.”
He adds: “[R]eal-time is a time window during which an effective response can influence an event while it unfolds. For conversations, it may be seconds. For international affairs, it may be days or months, depending on the event. For self-driving cars of the future, it may be milliseconds, as it is with programmatic media-buying.”
Tyler Loechner is a MediaPost Reporter covering real-time, programmatic, RTB and more. You can reach Tyler at tyler@mediapost.com.