Around the Net
Social Media Is Fool's Gold For Marketers
- San Francisco Chronicle, Wednesday, June 25, 2014 10:11 AM
U.S. companies shelled out $5.1 billion on social media advertising last year. But brand fans aren't buying. Of the more than 18,000 American consumers polled in a new Gallup survey, 62% said social media had no influence on their buying decisions. Just 5% said it had a significant influence. Another study by Ogilvy & Mather found organic reach — or how many eyeballs a piece of unpaid brand content sees — plummeted to about 6%, half what it was.
