Even those who champion peace have World Cup fever. Visa is promoting its global sponsorship of the 2014 FIFA World Cup with "United in Rivalry," an ad that shows the competitive side of the world's most peaceful people. Nobel Peace Prize Laureates from Costa Rica, Ireland, Liberia and Poland describe their passion for football and the temporary backseat peace takes when an important game is being played. Leymah Gbowee of Liberia sums it up nicely: "We pride ourselves in being united, except when football is involved." Sir Bob Geldof makes a funny crack about football, saying the only way to escape the excitement is going to the United States. Ouch. "There's peace. Then there's football," closes the ad, seen here, and created by BBDO.