Around the Net

McDonald's Uruguay Jumps Into World Cup Bite Fray

It probably won’t be a laughing matter for Uruguay after star player Luis Suarez is punished for his latest on-field biting incident — his third since 2010! — but the incident proved irresistible for brands trolling for real-time marketing opportunities. Brands immediately jumped on the easy newsjacking opportunity. Most notably, the Twitter account of McDonald’s Uruguay, recommended Suarez bite into a Big Mac if he was still hungry.

Read the whole story at Marketing Land »

Next story loading loading..