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Curiyo Helps 'USA Today' With On-Site Searches

  • Mashable, Thursday, June 26, 2014 12:30 PM
USA Today has enlisted Curiyo -- a start-up founded by founder Bob Rosenschein -- to increase its stickiness among site visitors. Quite simply, “Curiyo lets you click on a word or name to find out more about them,” Mashable reports. “The idea is to discourage readers from navigating away from the page they’re reading to research on Wikipedia or elsewhere.” Rosenschein tells Mashable that the add-on is especially attractive to publishers because it only requires a single line of Javascript, and thus doesn’t slow down their sites.

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