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Ch. 4 Launches Short-Form Content Hub On 4oD

  • The Drum, Thursday, June 26, 2014 2:50 PM

Channel 4 has launched a short-form content hub on 4oD to tap into the demand from mobile users for bite-sized videos. As well as original Channel 4 content, the hub will carry commercial shorts and will kick off with Rimmel London, British Gas and Alfa Romeo as partners. The first shorts will go live next month.

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