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28% Of UK Display Ads Are Programmatic

Conducted by research and strategy consultancy MTM on behalf of the Internet Advertising Bureau UK, the “Media Owner Sales Techniques” study shows that of the £1.86 billion spent on display ads across the internet and mobile in 2013, 28% (about £500m million) was traded programmatically. ‘Programmatic’ refers to display ads that are bought and sold using automated systems and processes such as real-time bidding.

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