Around the Net
28% Of UK Display Ads Are Programmatic
- InPublishing, Thursday, June 26, 2014 2:52 PM
Conducted by research and strategy consultancy MTM on behalf of the Internet Advertising Bureau UK, the “Media Owner Sales Techniques” study shows that of the £1.86 billion spent on display ads across the internet and mobile in 2013, 28% (about £500m million) was traded programmatically. ‘Programmatic’ refers to display ads that are bought and sold using automated systems and processes such as real-time bidding.
