Around the Net
Rocket Fuel CEO John Says There's 'A Lot Of Value To Unlock' In Ad Tech
- Wall Street Journal, Friday, June 27, 2014 12:42 PM
Rocket Fuel CEO George John believes there’s a lot of value left to unlock in ad tech, according to a Wall Street Journal Q&A. In the interview, John fields questions about ad fraud, what type of clients Rocket Fuel works with and whether or not “public investors really understand what ad tech is.”
John called ad fraud a “big phenomena,” but thinks agencies and advertisers can make it manageable with “good filtering” and “metrics that are real.”
