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Will GroupM's Open Exchange Exit Start A Trend?

  • ClickZ, Friday, June 27, 2014 12:50 PM

ClickZ has posted an article exploring whether or not GroupM’s decision to exit open ad exchanges by the end of 2014 will “entice others to follow suit.”

[I]t’s a sign the market is evolving beyond RTB, and adopting a lot of technology and data to suit more specific individual business needs,” writes ClickZ.

Read the whole story at ClickZ »

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