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Content Said To Be Saviour Of Travel Marketing

Writing for, Dream Plan Go president Scott Severson claimed that traditional online marketing methods for the travel industry were broken and no longer effective. That needn't be a concern, though, as content marketing was hailed as “the solution”. Severson said that much marketing spend on the travel industry is spent at the bottom of the funnel – when users have already chosen a destination and maybe even an agent, but need the extra push into finally making a booking. This is deemed ineffective, though, as all the marketing messages are the same, regardless of the business from which they actually come.

Read the whole story at Red Rocket Media »

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