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Retailers Can't Keep Up With Mobile Use

The third annual study of the UK’s top 20 retailers, EPiServer’s Mobile Commerce 2014, has revealed that many retailers are struggling to deliver the sophisticated and friction-free mobile commerce experience that consumers now expect, reflected by an average score of 47%, compared to 55% in 2013. The criteria for the report were updated for 2014 to reflect the evolving demands of multiple device-owning, connected consumers, who expect to be able to contact retailers and buy products and services on desktop, tablet and smartphone, via social media, email, chat, phone and in person.

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