Around the Net
Retailers Can't Keep Up With Mobile Use
- dotRising, Sunday, June 29, 2014 3:04 PM
The third annual study of the UK’s top 20 retailers, EPiServer’s Mobile Commerce 2014, has revealed that many retailers are struggling to deliver the sophisticated and friction-free mobile commerce experience that consumers now expect, reflected by an average score of 47%, compared to 55% in 2013. The criteria for the report were updated for 2014 to reflect the evolving demands of multiple device-owning, connected consumers, who expect to be able to contact retailers and buy products and services on desktop, tablet and smartphone, via social media, email, chat, phone and in person.
