- Forbes, Monday, June 30, 2014 11:52 AM
While academia, media types and the public continue to debate the ethics of Facebook’s psychological research study -- the one that secretly turned 689,003 users’ New Feeds positive or
negative to see if it would impact them emotionally -- Facebook remains nonplused by all the fuss. “This research was conducted for a single week in 2012 and none of the data used was associated
with a specific person’s Facebook account,” a Facebook spokesperson tells Forbes. Forbes reporter Kashmir Hill calls the response “tone deaf.”
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