Brynwood Partners has bought Nestlé USA brand Juicy Juice in a multimillion-dollar deal and reportedly insists the brand can still be hugely
successful in a troubled juice category out of which the Swiss multinational has jumped. Sales for the brand, which launched in 1977, have fallen from $500 million seven years ago to about $275
million. The category declined 3% between 2011 and 2013.
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