The Government believes its GBP5m Change4Life New Year campaign led to an 8 percent drop in fizzy drinks that are high in sugar. The adverts encouraged the public to swap unhealthy drinks for more
health alternatives. The drop in sales, according to Public Health England, carried on from the beginning of the year through to end of May. More than 400,000 families signed up to the campaign's
'Smart Swaps' initiative, it claims.
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