British businesses estimate that negative online reviews, malicious comments and misjudged social media posts are costing, on average, GBP46,000 in lost sales. According to the Reputation Report,
three in four of the five hundred businesses they surveyed cite receiving negative online reviews as their top business worry. One in three are now focused on tackling negativity as a higher priority
than winning new followers online.
Read the whole story at The Drum »