FCB Inferno has been appointed by the Department for Business Innovation and Skills (BIS) to work on a year-long campaign to promote apprenticeships. It beat Abbott Mead Vickers BBDO, M&C Saatchi
and Ogilvy & Mather to win the multimillion-pound brief. In June FCB Inferno won a Sport England brief to encourage more women in to sport and in April was successful in a pitch for the state-run
saving bank NS&I.
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