Around the Net
Fireworks Brands Matter At Least Once Per Year
- Brand Channel, Monday, July 7, 2014 9:02 AM
Now that it's safe to go outside, it is worth reflecting that, according to the American Pyrotechnics Association, the sale of consumer fireworks may have surpassed $675 million this season. And branding is big business, too. Gone are the generic roman candles, cherry bombs, black cat, sparklers. Like everything else, it's about emotional connections. So here's to "Corruption," “Happy Hour,” “Pyrotry in Motion,” “The Big Bang,” “Super Snazzy,” “Emerald City,” “Delirium,” and “Encore.”
