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Google Betting Fresh $500M On "Shopping Express"

  • Re/code, Monday, July 7, 2014 1:29 PM
Google has reportedly earmarked about $500 million to develop Shopping Express. Similar to that offered by Amazon, “the service lets shoppers buy things from local retail stores through Google, which then delivers them to consumers from the physical retail store on the same or next day,” Re/Code reports. “The service gives Google a crack at the $600 billion grocery market … [as well as] a large piece of the $3.5 billion in so-called direct-response digital ads.”

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