Television and radio advertising spend grew by 5 per cent in the first quarter of the year to GBP4.4bn -- higher than expected -- according to new figures from the Advertising Association and online
advertising consultancy, Warc. The figures suggest the rise in Q2 could hit 10.5 per cent growth year on year as television enjoys a World Cup 'windfall'. “This latest adspend data are
another nudge up for the economy,” Tim Lefroy, chief executive of the Advertising Association, said.
Read the whole story at The Times »
