• The Drum, Tuesday, July 8, 2014 7:37 AM

WPP's Sir Martin Sorrell is predicting that creative talent will dwindle in the West compared to growing markets in the East and South. Sorrell still believes the "centre of the world" is New York, but predicts that political and social power is spreading to Latin America, India, China, Russia, Africa, and the Middle East as well as Central and Eastern Europe. Not only will there be less new blood in the
creative industries in the West, due to falling birth rates, graduates will increasingly expect to work for tech companies.

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