• by Amy Corr  @MediaPostOTL, July 8, 2014

The Colorado Department of Human Services Office of Behavioral Health (OBH) selected Cactus to develop and lead a two-year statewide campaign to inform Colorado residents of new statewide and regional behavioral health crisis system resources. Cactus has past experience creating public education campaigns locally, regionally and nationally, having previously worked with the Mental Health Center of Denver, the National Council for Community Behavioral Health and the Colorado Office of Suicide Prevention, among others. "Cactus understands how to approach the stigma surrounding mental illness and talk to people about mental health services in a fresh, approachable, educational and effective manner," said Joe Conrad, CEO and founder of Cactus. "We believe Colorado is leading the way in mental health literacy, education and action around this critically important issue and we are thrilled to be a part of this innovative program."