- The Drum, Wednesday, July 9, 2014 9:17 AM
British shoppers lead the pack when it comes to making ethical purchases. According to a recent report by McCann Truth Central, two in three British shoppers would consider the ethics of a
product before buying it, compared to half of Americans and forty per cent of French consumers. Nevertheless, one in three will battle other shoppers for the last bargain left in a shop and one in
five believe it is acceptable to order an item online, wear it once and then return it.
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