Mashable has expanded into Australia and named Inception Digital as its Australian digital media agency of record. The agency was charged with helping to grow the company's commercial opportunities
with brand partners in Australia. "We're excited to be expanding into Australia and thrilled to have Inception Digital join us in our continuing journey to be a truly global digital media company,"
said Adam Ostrow, Chief Strategy Officer at Mashable. "With such a large Mashable readership in Australia it only made sense to bring on-board an agency that so intimately knows the market and
audience." Additional Inception Digital clients include The Guardian, AOL Media and Glam Media.
