- The Drum, Thursday, July 10, 2014 9:20 AM
BBH US founder Cindy Gallop told London delegates at Drum Live what needs to happen to the ad industry's business model - "we need to blow it up and start again." She believes modern practices -- such
as pre-rolls counting down until content is played -- ensure advertising has a negative perception among the public which has to be addressed. She also urged agencies to remember their passion and not
get sucked into doing what competitors are doing.
Read the whole story at The Drum »
