Around the Net
Advertising Opportunities Down -- CRM and DM Booming
- Campaign, Thursday, July 10, 2014 9:20 AM
New advertising business opportunities are down 17 percent in the first half of the year but up 44 percent for direct marketing and CRM, according to figures from AAR. Overall, new business opportunities are down 13 percent compared to the first half of 2013. However, although total advertising reviews that completed in the first six months are down, there has been an increase from two to nine in the number of accounts worth more than GBP20m.
