- Campaign, Thursday, July 10, 2014 9:19 AM
German food manufacturer Intersnack has split its 50m Euro pan-European business between Vizeum and Initiative. Vizeum is believed to have won the UK, France, Slovakia and Poland, while retaining the
Netherlands and Ireland. IPG's Initiative is expected to handle Intersnack's largest domestic market, Germany, as well as Italy and Spain. The account, which includes KP, Hula Hoops and McCoy's, was
previously handled in the UK by WPP's Primus.
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