• The Drum, Sunday, July 13, 2014 3:36 PM

The campaign, called London Unlocked, will see the brands produce a new double-page spread each Monday from 14 July, which will be a guide to events and experiences in London that week in a bid to 'entice' London audiences to get out and explore the events and locations that London offers. TV, national outdoor and press, sponsorship, digital, PR as well as a limited edition bottles, form part of the campaign, along with a ‘London Unlocked’ hub on Metro's website, which will house weekly, sharable content around the same theme. 

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