Brands were quick to take advantage of Germany's victory in the World Cup final against Argentina last night. Samsung posted a chart of the 'passion pulse' which measured hot spots for tweets
mentioning the final around the globe. Adidas took advantage of its enviable sponsorship links to post a YouTube clip 'Germany 4ever'. Perhaps the most fortuitous brand was Beats by Dr Dre which was
able to congratulate winning goal scorer, Mario Gotze, who had starred in its recent commercial.
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