Twitter is rolling out a new enhanced dashboard which allows advertisers to see how many times users have engaged with organic tweets. The new feature allows advertisers to see how many times a tweet
has been voiced on the web or on iOS and Android apps as well as view the number of mentions, favourites, replies and retweets. The company explains this will allow advertisers, for the first time, to
keep a better track of what is resonating best with its followers.
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