Around the Net
Paywall Strategy Paying Off For HeraldScotland
- The Drum, Tuesday, July 15, 2014 1:02 PM
The Herald launched its paywall in 2011 and reported in January this year that digital subscribers had reached 5,600, taking the number ahead of print subscribers for the first time. In the last year, online subscriptions have grown by 125 per cent, and a statement from the Herald and Times Group – which is owned by Newsquest, said the rate of increase had grown in the last quarter.
