• by Amy Corr  @MediaPostOTL, July 15, 2014

Erwin Penland added two new creatives to the agency team. Craig Melchiano joined as executive vice president/executive creative director and Bee Reynolds was named associate creative director. Both are new positions at the agency. Melchiano and Reynolds, both formerly of Goodby Silverstein & Partners, will relocate to the agency's headquarters in Greenville, South Carolina and will report to chief creative officer Con Williamson, who works out of the New York City office. Melchiano will oversee the creative team in Greenville and touch all of Erwin Penland's accounts, including national and international brands like Denny's, Microsoft and Verizon. Prior to Goodby Silverstein & Partners, Melchiano worked at Weiden+Kennedy and TBWA/Chiat/Day. Reynolds will work on the Denny's and Microsoft teams as an associate creative director, as well as lead new business efforts nationwide. "As our agency continues to grow with new business and creative projects, we have to make room for more big brains," Williamson said. "Craig and Bee are the creative types we love to see -- they're open to big ideas and crafting the small ones to create great work."