Jaguar has been reprimanded again for an advert, hosted on its YouTube channel, which the ASA deemed 'socially irresponsible' for encouraging dangerous driving. The advert featured star of The
Avengers, Tom Hiddleston, playing a villain in a Jaguar F-Type driven around an underground car park and on a public road. In its defence, Jaguar pointed out the police were present during filming to
ensure speed limits were adhered to and on-screen text reminded viewers to 'always obey speed limits'.
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