- The Drum, Wednesday, July 16, 2014 9:02 AM
Google continues to massively dominate the digital advertising marketing accounting for nearly a third of global ad spend (31.45 per cent) with Facebook leading the chasing pack way back with 7.79 per
cent (up from 5.82 per cent last year). Microsoft is very narrowly overtaking Yahoo in to third place with a 2.54 per cent share, compared to a 2.52 per cent share. The eMarketer figures similarly
show Google in the number one spot for mobile with Facebook in second spot.
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