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Google's Dominates As Microsoft Overtakes Yahoo In Global Digital Ad Revenue

  • The Drum, Wednesday, July 16, 2014 9:02 AM
Google continues to massively dominate the digital advertising marketing accounting for nearly a third of global ad spend (31.45 per cent) with Facebook leading the chasing pack way back with 7.79 per cent (up from 5.82 per cent last year). Microsoft is very narrowly overtaking Yahoo in to third place with a 2.54 per cent share, compared to a 2.52 per cent share. The eMarketer figures similarly show Google in the number one spot for mobile with Facebook in second spot.

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