Summer Is Vegas Season

vegasWe've all heard of Christmas in July, but what about summertime as "Vegas Season?" That's exactly how Las Vegas is branded in a trio of TV ads encouraging a summer trip full of naughty or nice elements. In "Vegas Music," two friends shopping complain that a certain type of music is played earlier and earlier each year. Is it Christmas music? On the contrary, it's Vegas music piping through the store. Wayne Newton has a cameo, playing the role of a robotic figure that resembles Wayne Newton. See it here. In "Carolers," a family is treated to an unusual group of singers at their house: performers from Vegas shows. Watch it here. My favorite ad is "Decked Out." Neighbors on a suburban street compete to make their homes resemble Las Vegas. I was hoping someone would go big and mimic the Bellagio fountains -- and I was not disappointed. See it here. R&R Partners created the campaign.

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