Apple’s iBeacon technology increasingly excites marketers, especially those who see the technology as a way to drive responsive mobile experiences that delight visitors in sports stadiums and
keep them loyal, but SMS still has an important role to play. Fifteen months after its widely chronicled rollout, the platform’s early popularity also has called into question the need for
SMS programs that have underpinned in-stadium marketing programs for years. However, the technologies’ differing strengths and weaknesses suggest iBeacons can be an extra tool that rounds out
the fan experience.
Read the whole story at Mobile Marketer »
