A gaggle of new statistics relating to m-commerce have emerged so far this month from various sources, showing just how important the ability to carry out safe shopping online from a portable
device has become for Brits. In a survey conducted by xAd and Telmetrics, it was revealed that although the vast majority of people in the UK have a desktop or laptop PC available to them at home, 60
per cent still choose to use their smartphone when browsing the web and shopping online while they are around the house.
Forty six per cent said that they would choose to use their smartphone to make an online purchase more often than any other platform, suggesting that perhaps there will come a point soon when m-commerce is the dominant area of web-based retail.