Confidence among businesses is high, prompting brands to invest in brand awareness campaigns that tap in to an improved sales environment. Just over 15 per cent of marketers reported to the IPA
Bellwether report that they increased budgets in Q2 this year. Internet spending is to increase more than any channel, by 14.7 per cent, compared to 11.5 per cent for tv, radio and cinema. Overall ad
spend will go up 6 per cent this year and 3.8 per cent in 2015.
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