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Amazon Close To Appointing Independent Ad Agency

  • The Drum, Thursday, July 17, 2014 9:08 AM
Amazon is in the final stages of hearing pitches for its pre-Christmas campaign. It wants to not only boost sales but turn around negative perceptions of the brand. The process, overseen by Oystercatchers, is to end next Tuesday. The Drum is reporting only independent agencies have made the short-list. Amazon has endured criticism over its working practices after a BBC documentary The Truth Behind the Click was aired last year.

Read the whole story at The Drum »

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